E!: What do you’re keen on about purchasing at Categorical?
DH: I’ve shopped at Categorical for a very long time. I really like the daring colours and the superb outfits, however for a dancer, it is important to have snug, stretchy cloth that I can transfer in. You possibly can actually do something in garments from Categorical. They appear nice and so they’re really simply tremendous snug. Once more, being a dancer, sporting stiff garments is the equal of nails on a chalkboard. The pliability you get from Categorical is so so good.
HE: I hold purchasing at Categorical due to the flexibility of their merchandise. You possibly can put collectively a search for any event and my favourite factor is that there are such a lot of items you could put on to work in the future and for an evening out on the weekend. They’ve so many gadgets you could put on in lots of settings.
E!: Inform me about your Categorical marketing campaign.
DH: Being a dancer, it is all about expression, expressing your self and likewise supplying you with that confidence. One thing I at all times say that confidence is not one thing that you’ve got. Confidence is one thing that you just do. You do issues that provide the confidence to make you’re feeling a sure manner. Dance is such an effective way to do this for me, however no matter you are enthusiastic about, should you hold going with that, it helps construct confidence. That is one thing I really like about all of those platforms like TikTok and Instagram: individuals have an outlet to share their passions. They get to share their power and specific themselves. Expressing your self by clothes is usually a big a part of expressing your persona. I additionally love shiny colours to specific my persona.
HE: It is also about discovering that confidence by your private model and to understand that everybody feels assured in several issues. For us, particularly, we put on what we really feel assured dancing in. Categorical has some actually good items to make everybody really feel included and assured.
E!: That standpoint of constructing confidence as an motion as an alternative of merely having it’s such a logical and accessible manner to consider “confidence,” as one thing attainable.
DH: I might say it is a extra empowering technique to assume. As a substitute of pondering that you just’re at a lack of one thing or that you do not “have” confidence, you may really feel empowered to take motion as an alternative. Do sure issues that construct you up and show you how to really feel a sure manner about who you’re. For us, plenty of that comes from dance, however in a extra basic sense, it is about discovering shops for self-expression.
