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Joan Crawford Wrote it Her “Approach”


“My Approach of Life” feels extra like a longing look again at Joan Crawford’s
short-lived “blissful ending” with Pepsi mogul Alfred Steele.
Joan Crawford, at a e book signing for her way of life tome, “My Approach of Life.”

When Joan Crawford’s way of life tome My Approach of Life was revealed 50 years in the past, October 8, 1971, the
e book’s finest gross sales got here from life-long Crawford followers.

the previous, partaking of Joan’s edicts from every little thing to decorate, manners,
entertaining, public habits, and so on. made me consider her e book as My Approach or the Freeway of Life.

As somebody who’s now 62, I not too long ago discovered myself re-reading
this e book in a much more empathetic means, regardless of its pretensions and self-delusions. As
I learn between the traces, I recalled Joan’s ‘70s public outings. After ’71,
Crawford acted simply as soon as extra, in a TV episode of The Sixth Sense. Her tireless Pepsi promotions had slowed down and Joan
was retired with out discover on her “official” 65th birthday, March
23, 1973. Joan even downsized her dwelling state of affairs as soon as extra, to her ultimate and smallest
residence. Even discuss present appearances dwindled. Sad about her bodily
look at an occasion for a publicist/buddy within the fall of ‘74, Crawford
pulled the plug on public appearances. By the top of ’76 Joan was fairly ailing.
And on Could 10, 1977, Joan Crawford handed away.

Joan Crawford was pleased with her hard-earned Brentwood mansion, which she owned for practically three a long time, earlier than making NYC her everlasting residence.

I questioned to myself whereas studying My Approach of Life: Was Joan Crawford unconsciously writing her personal obituary via rose-colored glasses? it from that perspective, I used to be immediately overwhelmed with
sympathy for the strong-willed star. It made me consider my very own mortality, as I
am only a few years youthful than Joan was on the time, and have confronted related
tough life selections.

As for my tackle My
Approach of Life
as a e book, it’s a pity this way of life piece wasn’t revealed at
the peak of Joan’s marriage to Pepsi mogul Alfred Steele. It will have bought
much better and been in line with the Mad
period. The lowdown on Life: let
the person have the profession that counts whereas the lady maintains all on the residence
entrance, together with entertaining his co-workers and shoppers, elevate the youngsters, and
nonetheless be recent and frisky at bedtime. And you probably have a profession on the facet,
like Joan, extra energy to you. However bear in mind, HE comes FIRST.

As for Joan’s “lifestyle” as written, her ideas for multi-tasking and perfection
are simple to consider. However Crawford’s culinary feats really feel like very tall tales.

The recommendations on the right life for the fashionable spouse had been past
passé by the early ’70s. I do not assume the Cosmo
and Ms. era of younger wives
had been searching for methods to chop corners so they may shock their hard-working
enterprise males with caviar! Stephen Sondheim, impressed by Joan to put in writing the diva
ditty “I’m Nonetheless Right here,” wrote one other traditional tune. This one focused
Crawford’s Life viewers: “The Girls
Who Lunch.” Frankly, they’d have fairly had one other vodka stinger than ask
how their man’s day was.

Alfred Steele and Joan Crawford on their wedding ceremony day, Could tenth, 1955.
Sarcastically, Joan died that very same day in 1977.

Some of us felt that Joan was tooting her personal horn, letting
Hollywood, Pepsi, and the world know that she was nonetheless right here, and really BUSY,
bless you. It began with Al Steele’s sudden demise in 1959, simply days
earlier than his 59th birthday. Once I examine Joan’s downsizing from
her glory years, it jogged my memory of my very own life. Crawford lived a number of a long time
in her hard-earned Brentwood mansion. I didn’t stay in a mansion, however I did
develop up poor, like younger Joan. When Joan met Al, they immediately married and
grew to become a publicized tremendous couple. They renovated an enormous residence on Fifth
Avenue to fashionable perfection. This marriage and merger was purported to be Joan’s
blissful ending, however Steele barely resided in it earlier than he died of a coronary heart assault.
Joan lived there till 1967, till she reluctantly moved to Imperial Home, a
prestigious, however much less deluxe residence constructing. She downsized yet one more time,
after Life was revealed, to an
residence at Imperial Home half the dimensions of her prior one, the place she lived the
final 4 years of her life.

Right here was my hard-working businessman. In contrast to our pets, I took a tip from Joan
and let Jigger chill out when he received residence!

My late accomplice, Jigger, an oil businessman, additionally immediately
died of a coronary heart assault at residence. He was simply 46, and I used to be 35. Additionally dynamic and
pushed, dwelling a businessman’s arduous life, Jigger was most beneficiant and left me
our beautiful Traverse Metropolis, MI residence. Like Joan, I liked our life at that residence and
additionally lived in our fashionable home 10 extra years. Nonetheless, the principle flooring was 2,000
sq. ft and the downstairs practically the identical, with 4 courtyards and a
yard. By the top, I had felt like a caretaker to a house and reminiscence. I moved
down the road of this fab fifties neighborhood to a home half the dimensions.
Alongside the way in which, I additionally removed about half of our possessions. After about
5 years, stressed, I moved out west and rented out the small home. And I
bought practically all of my belongings. When
I moved again, I bought the Traverse Metropolis home and moved again residence to Higher MI. I
purchased a 1,100 foot stone cottage on Indian River. Within the present loopy market,
I’m about to promote it at an awesome revenue. Nonetheless one other dream over, and I’m feeling
bittersweet promoting. I’ll wait out the true property increase earlier than shopping for my
“ceaselessly” residence. In Life, Joan Crawford
stated that she wish to transfer yet one more time, to the nation, away from the
smog and noise. This may occasionally have been a daydream on her half, however I nonetheless discovered it
touching. As a substitute, she downsized to her ultimate, five-room residence. This all
resonated deeply with me.

Right here was my “dream home” with my late accomplice, on Traverse Metropolis’s Boughey Hill,
 very like the Fifth Avenue residence was for Joan with Alfred Steele.
Later, I downsized down the road, to 1621 East Lane, in Traverse Metropolis, MI

There’s two methods of taking a look at downsizing. One is letting
go, maintaining solely what you want, and shifting ahead. It may be liberating. Nonetheless,
individuals can really feel diminished by having to stay smaller and promote belongings, out
of necessity. Particularly if their way of life was an enormous a part of whom they’re. I
assume Joan might have felt that means, when she needed to go away the palatial residence
she shared with Al Steele. Designer Carleton Varney, who oversaw each of Crawford’s
Imperial Home strikes, remembered that he and Christina had to assist regular Joan
after she fainted, whereas trying to go to the brand new residence the primary time.
I can let you know that after I held my property sale earlier than shifting west, I additionally
swooned, seeing a few of my most beloved possessions that I inherited from
Jigger fly proper out the door.

As a Michigander, who remembers Detroit gossip columnist Shirley Eder?
Often, Eder performed softball along with her “shirlebrities,” however often threw a curve!

 Crawford’s e book
editor, Michael Korda, later wrote about his time with Joan. He grew up within the
filmmaking Korda household. A few of Korda’s feedback go glibly towards Joan, however he is
totally on goal, saying Joan wrote My
Approach of Life
as how she wished to see her life, versus the way it actually
was. He additionally famous that, regardless of her proclamations of dwelling for tomorrow, Joan
Crawford appeared caught up to now. A then-young Carl Johnes, who later wrote of
his friendship with Joan, stated that regardless of token efforts to maintain up, Crawford
railed towards present mores: denims as informal put on; males in go well with jackets as a substitute
of dinner jackets for nights in town; and demanding limos for dinner and
enterprise conferences.

Though Joan Crawford carried out tirelessly on behalf of the “Pepsi Technology,”
 she usually appeared out of step with the instances, for a number of generations.

I am positive different old-school stars felt the identical means, however had been
sensible sufficient to maintain quiet, to look present. Crawford’s caustic feedback
concerning the “youthful” era return to the ’50s! Think about what Joan would
consider right this moment’s movie star tradition and youth. However Joan had sufficient collective
goodwill from the older era to remain on most people’s good facet, a lot
like when John Wayne, when he began sharing his political beliefs.

Joan would have been supreme for any variety of ’60s & ’70s TV appearances. 

If you happen to take a look at Joan’s filmography, it drops drastically
after Hush, Hush, Candy Charlotte.
I’ve questioned, why didn’t Joan visitor star on The Large Valley along with her outdated pal Barbara Stanwyck? Why didn’t she
be part of BFF Cesar Romero as a fellow visitor villain on the ‘60s Batman phenom? Or seem on Marcus Welby with long-time main man
Robert Younger? Later, why did not Joan seem on The Waltons, with a favourite previous co-star, Ellen Corby? Crawford
additionally liked Little Home on the Prairie
and I’m positive Michael Landon would have invited Joan to guest-star.  

All dressed up and nowhere to go: Joan Crawford on the “Charlotte” set.

the drop-off, then? I actually really feel Joan’s lifestyle modified in 1964 & ‘65.
Crawford’s Achilles’ heel was overplaying her playing cards when feeling her oats. When
Joan selected to attempt to one up Bette Davis on Oscar Night time 1963, she paid for it
dearly the following 12 months. Bette made it clear that their Hush, Hush, Candy Charlotte rematch can be a grudge match. After 9 days on location, Joan grew to become “ailing” and was
finally changed. The next 12 months, Crawford received one other payback from a
skilled adversary, Pepsi’s Donald Kendall, who Joan dubbed “Fang.” He was
simply as robust and bold as Joan, and was Al’s proper hand man. Joan handled
him like a flunky. When Al died, Kendall took over, and do you assume Joan let
up? Nope. He was infuriated by Crawford corralling all of the publicity, alongside
along with her ongoing calls for. When Kendall made a significant coup merging Pepsi and
Frito Lay, he created a brand new board. And guess who was not invited? Joan’s appearing jobs and Pepsi excursions began dropping
off and he or she had solely herself responsible. Given her age, it wouldn’t have been
simple both means, however pitting herself towards two far safer opponents did
not prolong her skilled shelf life.

“what if?” want for Joan is that she would have opened up her extensive eyes to the
writing on the wall by ’65. It was two years earlier than any extra movie presents got here
her means, each from Britain. Her appearances on The Lucy Present and The Secret
had been publicized and watched, however furthered extra unflattering gossip. Sadly,
the British producer of Berserk and Trog needed to extract a promise from Joan
to not drink through the workday.

Tangling with the taskmaster of “The Lucy Present” appeared ill-advised after current rounds with Bette Davis and Pepsi’s new CEO, dubbed “Fang” by Joan. 

By this time, Joan Crawford appeared more and more like a queen
in self-imposed exile. Hollywood held too many ghosts for her, Joan stated. I can
see that. I may by no means stay in Traverse Metropolis once more for a similar cause. If she
had gone onstage beginning within the ‘50s, Joan Crawford may have prolonged her
profession in high quality work. Sure, she claimed stage fright. However Joan was additionally as soon as terrified
to fly, till she married Al Steele. So was I, till I met Jigger, who liked to
journey. Then Crawford traveled the world for practically twenty years. Joan was a
workhorse and I believe she might need thrived on Broadway.

Lastly, after the John Springer e book occasion September 23,
‘74, Joan noticed unflattering images of herself and Rosalind Russell the following day.
Crawford closed the books on public appearances: “If that is how I look, they
received’t see me once more.”

Different nice feminine stars have confronted this dilemma. “Outdated age
ain’t no place for sissies” was certainly one of Bette Davis’ pet sayings. But, Bette and
Elizabeth Taylor soldiered on publicly with guts. Lana, Ava, and Marlene had been
among the legends who selected to cover away. 

Whereas there have been actually unflattering pics of Joan Crawford & Rosalind Russell that 1974 night on the Rainbow Room, I like this heat shot of the 2 MGM greats! 

her memoir, Helen Hayes wrote about her long-time buddy: “Joan was an
extraordinary determine within the film world, and I used to be fascinated by her. Most
individuals thought she was arduous as nails, just like the characters she portrayed in
photos. However a few of us sensed there was a weak, insecure lady behind
the robust masks. She had fought arduous to flee impoverished beginnings, and I
supposed she by no means stopped struggling to remain on prime.”

go a step additional. Behind that typically fearsome façade of Joan Crawford
remained Billie Cassin, the abused, impoverished lady who feared that the painstakingly
crafted persona she created would slip away.

Crawford’s post-Steele period, Joan started sharing a lot constructive knowledge, which even within the ultimate years ran counter to
her precise habits. I’m positive Joan learn many books on serenity and religious
pondering, however I do know first-hand there’s an enormous distinction between studying one thing and really believing it. Crawford’s final buddy
Carl Johnes first go to with Joan was to assist her type out her many books, and
he noticed Harriet Craig in motion.
Joan’s houseman bumped a desk whereas cleansing and despatched a glass bowl flying with
a crash. Joan got here stomping into the lounge with a cigarette clenched in
her mouth: “WHAT’S the harm?!” Maybe Joan ought to have taken trip to
learn certainly one of her favourite poems of uplift, Desiderata!

Nash, a present biz author, received to know Joan when Nash was a pupil at Stephens
Faculty. Nash lined Joan’s honorary diploma for his or her faculty paper. Certainly one of Joan’s
well-known thanks notes ensued, in fact. Nash’s statement was that Joan’s
mood and ongoing tensions had been brought on by her want for order and perfection,
not cruelty. And that’s why these near her usually stayed on.

A meaty function for latter day Joan Crawford, because the wealthy, domineering NYC lady
in a “Night time Gallery” episode, “Eyes,” directed by younger Steven Spielberg.

had been constructive moments, too: Joan’s stellar stint on Night time Gallery in ’69 was directed by younger Steven Spielberg. John
Springer’s Legendary Girls retrospectives
showcased Joan in late ’73 and the reception was unimaginable. Joan ought to have
toured with it, like Bette Davis with hers. And Joan’s skilled appearances
had been greeted with nice affection, from followers and fellow celebrities alike. After
a foul fall in her residence on the finish of ‘74, Joan stopped consuming chilly
turkey. Not lengthy after, she continued to shock by quitting smoking, as nicely.

many pontifications had been aimed to please followers, however there’s one which I believe she
was severe about: Crawford’s insecurity over her lack of formal schooling. Joan
Crawford had a life-long starvation to enhance and educate herself. I’m a life-long
learner, too. The one greater schooling Joan received was a short stint at Missouri’s
Stephens Faculty, the place she received in on a scholarship. The issue was Joan spent
most of her time as a prepare dinner and maid there, with little time for research. Crawford’s
life-long mentor, Dean James Wooden, later wrote and researched about ladies who
gave up their schooling for marriage. And the way there was a have to be met for
these ladies. Wouldn’t it have been inspiring if Joan had elected to attend one
of the universities in NYC and write concerning the expertise, as a substitute of what
greens look finest collectively on an appetizer tray? I believe her fellow college students
would have realized a lot from Crawford, too, along with her 5 a long time of on-the-job

Joan Crawford receiving her honorary diploma from Stephens Faculty.
Her quick time there as a pupil was principally spent scrubbing, cooking,
and doing laundry. I wager this was a bittersweet second for her.

the truth was that Joan’s existence grew to become smaller within the ‘70s, with
occasional happiness. As soon as she grew to become ailing with abdomen most cancers, someday in ’76,
it was only a matter of time. By Could of 1977, these near Joan knew was
able to go when she gave up her beloved Shih Tzu, Princess Lotus Blossom. I
truly misted up studying this, recalling my farewell to my beloved Cockapoo Ginger
final summer time.

Joan Crawford’s final portrait sitting, along with her beloved
Princess Lotus Blossom. Joan was already ailing when this photograph taken.

Like Joan Crawford, I simply need yet one more residence, within the
nation. Mine can be in my hometown of Manistique, Higher MI. I need a residence
base that can be smaller however cozy, simpler to take care of, and open to anybody who
desires to go to me. And amongst my film stuff, I simply may hold an image of
Joan Crawford, contentedly having fun with certainly one of her properties.

FYI: I put all of the film overflow on my public FB  film
web page. 

Test it out & be part of!

I will be promoting my Higher MI home quickly. Like Joan wished for herself, I need to transfer only one extra time, to my “ceaselessly” residence.


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