PAID CONTENT. E! was paid by Absolut to jot down this text.
The most popular celebration of Coachella is not taking place within the desert — it is taking place within the metaverse. Absolut is marking its tenth yr being the Official Vodka of Coachella by inviting Coachella followers all over the place to Absolut.Land, a one-of-a-kind activation that brings all of the on-site enjoyable of Coachella to the digital world. And we’re breaking down what you may anticipate throughout this distinctive expertise.
Absolut.Land is a convergence of artwork, vogue, music and, after all, cocktails made to convey individuals collectively each in-person and on-line. It is a area the place pageant goers on floor and followers from all throughout the nation can meet and bond over their shared love of pageant tradition via digital drinks, experiences and extra. Absolut will actually have a bodily tent designed to completely match the one you will discover in Absolut.Land, so it truly is a merging of the bodily and digital worlds.