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Iliza Shlesinger Explains Why New Mothers Deserve Extra

PAID CONTENT. E! was paid by Willow to jot down this text. Costs are correct as of publish time. Gadgets are bought by retailer, not E!.

Whether or not you are a brand new mother or anticipating, you most likely have breastfeeding on the mind. Along with choosing out the proper identify and crafting the final word delivery plan on your youngster, discovering the best breast pump is one other essential determination that takes quite a lot of analysis and thought. Fortunately, Willow Improvements, Inc., creator of the world’s first all-in-one wearable breast pump, is tackling widespread struggles new mothers face, particularly in terms of breastfeeding.

In its “Register for Extra” marketing campaign, the FemTech firm is igniting conversations about how society helps moms and advocating for a greater approach ahead. The Willow model tapped comic and new mother Iliza Shlesinger to deliver to life the widespread experiences of early motherhood with a comedic twist. Iliza wrote and headlined the model’s new marketing campaign advert depicting an over-the-top child bathe and well-intentioned recommendation that usually leaves new mothers feeling unsupported. Iliza performs each character within the advert, together with a “cooler” model of herself who reminds mothers “it would not must be this manner.”

“Mothers deserve empathy and humor,” Iliza defined. “The Willow group was on board with me satirizing among the characters in mother’s inside circle. This advert is all about seeing the world from mother’s perspective and bringing some levity to our challenges.”

Due to Willow’s wearable breast pumps, mothers can really feel empowered to maneuver and pump with out cords, tubes, dangling bottles or loud motors. Moreover, mothers can register for added help and instruments at For extra info on the breast pumps that will not sluggish you down, scroll beneath!

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