This information will you provide the heat and fuzzies.
Filmmaker Taylor Morden has begun manufacturing on a Construct-A-Bear Workshop documentary, E! Information discovered April 6. That is proper, we’re heading again to the place greatest pals are made.
The function size documentary—which has began manufacturing at Construct-A-Bear headquarters in St. Louis, Mo.—will hint the enduring model’s 25 yr journey from startup to cultural craze. The movie finds the corporate “navigating a tumultuous period for retail,” in keeping with the official description, and “will discover what dynamics led to 2021 turning into probably the most worthwhile yr within the firm’s historical past.”
Director Morden’s earlier work consists of the 2020 Blockbuster documentary The Final Blockbuster, which examined the detrimental results market modifications had on the video retailer. In a press release, he shared that he was prepared to research the thrilling world of plushies.
“Going into this undertaking I’ve so many questions,” Morden mentioned. “What’s it about Construct-A-Bear that resonates with so many individuals? Why do individuals line as much as stuff their very own plush animals, once they can purchase them already stuffed? Can experiential retail save the shopping center as we all know it? Or is it too late?”
He continued, “I am hoping the viewers may have as a lot enjoyable as I do discovering the solutions!”