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AMC Theatres is charging extra for tickets to The Batman

The Batman, AMC Theatres, higher prices, movie theater

In the event you plan on seeing The Batman at AMC Theatres this weekend, be ready to pay an inflated fee. It has been introduced that the theater chain shall be charging increased costs for tickets to the movie.

CEO Adam Aron introduced on Tuesday that the theater chain is starting to experiment with so-called variable pricing for various movies. They’re starting this experiment with The Batman and it’s being achieved as a long-anticipated change in technique for film theaters because the enterprise continues to battle popping out of the COVID-19 pandemic.

Throughout an earnings name, by way of Leisure Weekly, Aron mentioned that ticket costs for The Batman are “barely increased than the costs…for different motion pictures enjoying in the identical theaters on the similar time.” You may anticipate AMC to cost $1.50 extra for an grownup ticket to the newest journey with the Caped Crusader in Los Angeles, in comparison with a ticket to a different film on the similar time and the identical venue. Here’s what Aron needed to say in regards to the technique:

“That is all fairly novel in the USA, however truly, AMC has been doing it for years in our European theaters. Certainly, in Europe, we cost a premium for the very best seats in the home, as do nearly all different sellers of tickets in different industries — suppose sports activities occasions, concert events, and dwell theater, for instance.”

Variable pricing, which is charging extra for tickets to motion pictures with increased demand, has been tossed round for years as a technique to spice up the struggling exhibition enterprise which struggled much more because the pandemic started to take over. The technique was initially met with resistance however the pandemic has modified the sport a bit and this can be a technique that wanted to be explored to assist enhance ticket gross sales for motion pictures.

In Aron’s opinion, charging extra for The Batman isn’t any completely different from theater chains already charging increased costs for night and weekend showtimes. He feels that the pricing for the superhero movie is a pure extension of this technique:

“AMC has been a daring thinker within the space of pricing. One who’s prepared to take danger, and one who’s prepared to steer, and one who sees appreciable upside alternative for us forward if we proceed to be imaginative.”

Do YOU agree with this worth enhance technique? The Batman hits screens on March 4, 2022.


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